Vision & Missions
Policies, Objectives and Strategies in the Business Operations
The company has determined to become excellent in the insurance business by changing the frame of product development and service with creativity. It has risk management with professionalism to increase the potential in the competition by considering the demand of the customer as the basis. It is to give optimized benefit to its customers, employees, trade partners, society and shareholders.
- Development of products creatively with diversity in response to all the demands of the customers exactly.
- Development of quality on providing the service and after sales service for optimum benefit to its customers.
- Provide the service with fairness.
The company also gives priority to the retail business strategy by developing both selling the product and services via the online system is in consistent with the demand and format of living mode of the new generation consumers who like to buy goods and do various transactions through the digital channel. Moreover, it seeks a small target groupwith potential and niche markets to avoid price competition.
We also do business on non-life insurance of all types through the sale covering all channels from the agent, broker, Banc assurance, telemarketing, walk-in and through the Internet, etc. It has 16 branches and networks to provide the service in the important provinces across the regions of Thailand.